Our Story
ARTIBLE is an Iranian brand that is created by ARTEMIS DANA PAYEH Company and is proudly designed by this company’s Italian partner, in an honor of the glory of Iran’s ancient culture and civilization in the golden year of 2020 AD/ 1399 SH (which was named by Iranian “the year of production leap”).
The initial idea of the brand was put forward by Ali Nouhnejad, the founder of ARTEMIS DANA PAYEH Company, and was developed by professional Italian consultants.
Ali Nouhnejad
Founder of ARTIBLE and
ARTEMIS DANA PAYEH Company
The name ARTIBLE is a phonetic combination of the two words "ARTEMIS" and "Noble".
The former is an ancient Persian name originated in Achaemenid Empire era, and is also the name of the company who is the owner of this trademark. The latter means original, honorable, and special.
The design of bottle and box at the first collection of this brand was inspired by the genuineness and creativity of the magnificent and brilliant Persian art in “Safavid” dynasty, particularly the design of seven-color mosaic tiles in the architecture of Safavid monuments, for instance Sheikh Lotfollah Mosque in Isfahan, Yazd Grand Mosque, and the tomb of Sheikh Safi Ardabili.
The names of the first collection of this brand titled “TASNIF” are taken from traditional literature, music, and Persian musical instruments, which have profound roots in the country and represent a particular disposition and taste for harmony and art. Alike poetry, it constitutes a distinctive feature of a millenary culture that has spread over vast territories of Persia for centuries drawing from its refined music, culture, and history.
This Collection
The names of the first collection of ARTIBLE brand are: